Hasdei Naomi was founded in 1985 by Rabbi Yosef Cohen. While sending his small children to school, he noticed that there were children arriving with torn briefcases and worn out clothing and he was deeply disturbed by this sight and felt badly for those families.

Rabbi Cohen, went, himself, from door to door, collecting food products and distributed them to the poor. After a while an entire array of volunteers was added, storage warehouses were formed, mobile collection-carts were distributed for collecting products. And today, Hasdei Naomi supports over athousand families on a permanent basis as well as many others from time to time.

Hasdei Naomi has over an array of 3000 volunteers throughout the country. The group of volunteers is expanding, building representatives are added, which are responsible for collecting food products from their neighbors and handing them over to the volunteer drivers who pick up and then distribute the food to the families. The boxes which are given to needy families and widows, are distributed by a messenger from a courier service, in order to disguise the purpose of the mission and to spare the women and children the unnecessary embarrassment.